By Ibrahim Joenal Sesay
The first ever monthly mini raffle draws of A Call To Business (ACTB) Bank Savings and Loans save and win babala promotion was held last week with three winners.
The transparent draws held at ACTB Bank headquarters in Freetown was done by independent observers from an auditing firm and the media as it markede a new season of rewarding their valued customers nationwide.
ACTB a prominent microfinance institution that recently transitioned into a banking institution, launched its “Save N Win Promotion” on Monday, June 10, 2024.
Under this promotion, ACTB customers who save NLe 5,000 every month or NLe 30,000 over six months will be eligible to win monthly prizes, including DSTV sets, mobile phones, plasma TVs, Bluetooth speakers, freezers, and air conditioners. Additionally, participants stand a chance to win a brand-new car in the grand draw after six months.
Rockslyn Alwyn Findlay, Marketing Manager at ACTB, described the promotion as a groundbreaking event which is poised to set a new standard in the microfinance, banking, and financial sectors, announcing that the promotion has already begun and will continue until January 31, 2025, for the monthly draws.
Findlay explained that ACTB, established as a microfinance institution, transitioned into a banking institution in 2018 after receiving a license from the Bank of Sierra Leone. “At the start of this year, we decided to fully leverage our banking license. We have faced constructive criticism over the years, and now we are coming out strong as a bank. Today’s event is not only a formal announcement but also a move that will challenge our competitors,” he stated.
David A. Kamara, Chief Executive Officer of ACTB, expressed the institution’s dedication to serving its customers and the broader community, emphasizing ACTB’s vision of bringing prosperity to every home in Sierra Leone and their mission to provide superior financial services to all citizens. “We operate with honesty, transparency, and a commitment to doing what is right at all times,” Kamara stated. “This promotion marks a significant milestone for us, being our second since our establishment over 15 years ago.”
Kamara highlighted that ACTB is now actively entering the deposits market, stating, “we’re doing this not just for us as an institution, but also for the thousands of customers we have across the country.” He reiterated their focus on financial inclusion, aligning with the national financial inclusion strategy from 2022 to 2028, aimed at bringing everyone on board.
Discussing the importance of inclusive finance, CEO Kamara encouraged the habit of savings among their customers, whether through ‘Osusu’ accounts, savings accounts, or current accounts. “Savings is a potent tool that one can use for a rainy day. Whether for your kids, family, or personal goals, saving helps. In this case, it’s a double bonanza; you will be saving for yourself and also have the opportunity to win something big,” he concluded.
Idrissa A. Sesay, ACTB’s Chief Operating Officer, outlined the criteria for the promotion. Each month, there will be a winner, and for the grand draw, the prize is a brand new Suzuki Express vehicle with zero mileage. To qualify for the draw, participants must deposit NLe 5,000 each month, keeping the amount in their account until the end of the month. To be eligible for the grand draw, the account must remain untouched for the entire six-month period.
With the “Save N Win” promotion, ACTB is reinforcing its commitment to financial inclusion and rewarding its loyal customers, promising a season of exciting opportunities and significant prizes.
Over 400 customers participated in the first mini draws and the first winner was
Desmond Jusu Jabaty from Bo branch with telephone number +23278123684 and Account number 0000113041 who won 32inch flat screen TV.
Rashid Yayah Kamara from Kono branch with Account Number 0000113000 and phone number +23277561940 won 9000 BTU AC. And Fatmata Quea Fofanah from Freetown Lumley branch with Account Number 0000111612 and telephone number ±23232867454 won Brand new freezer.
