Journalists, Bloggers Trained on Sustainable Tourism Reporting
By Marilyn King
(232news) –
The Ministry of Tourism and Cultural Affairs on Monday, 30th and Tuesday, 31st March 2026, trained journalists and bloggers on sustainable tourism reporting, with a focus on empowering Sierra Leonean media practitioners.
The two-day event was held at Dove’s Nest Hall in Aberdeen, Freetown.
Speaking at the training, Institutional Growth Editor, Producer, and Anchor from Nigeria, Kingsley Uranta, described Sierra Leone as an emerging tourism destination known for its stunning and relatively untouched beaches, rich biodiversity—including chimpanzees and pygmy hippos—vibrant culture, and historical sites.
He noted that the country offers a unique mix of sun, sand, eco-tourism adventures, and cultural immersion.
Uranta highlighted key tourist attractions such as the Tacugama Chimpanzee Sanctuary, a 100-acre facility dedicated to the rescue and rehabilitation of orphaned chimpanzees. He also referenced Bunce Island, a 1,600-foot uninhabited island located about 20 miles up the Sierra Leone River from Freetown, which was established as a slave trading station in 1670.
Additionally, he described River No. 2 Beach as a picturesque white-sand beach south of Freetown, known for its turquoise waters and surrounding mangroves.
He emphasized the impact of negative tourism reporting, citing Kenya as an example. Between 2011 and 2015, reports of terrorism, insecurity, and kidnapping led to a decline in tourist arrivals from 1.8 million to 1.5 million. In 2015, stricter immigration laws particularly those affecting child travel further reduced arrivals, resulting in an estimated revenue loss of $1.5 billion.
Uranta also highlighted leading tourism economies in Africa, noting that tourism contributes 3.3% of GDP in South Africa, 7% in Kenya, 8% in Morocco, and between 4.7% and 8.6% in Egypt, generating billions of dollars annually.
Media specialist and journalist Antonia stressed the importance of ethical reporting using the “RESPECT Checklist” before publishing stories. She explained that journalists should ask whether their reports are respectful, evidence-based, free from stereotypes, fair in representation, ethically sourced, and mindful of tourism impact.
She further urged journalists to ensure balance in their stories and remain committed to professionalism. According to her, journalists should prioritize integrity over financial gain and remain passionate about their work.
The training concluded with a tour and the presentation of certificates to participants.
