LAKE Group Appoints Lawyer Jenneh Buya Kamara as Executive Director of the National Entertainment Awards
232news – A lawyer and celebrated event producer takes the helm as the NEA counts down to its 10th anniversary — and sets its sights on becoming one of Africa’s leading award platforms.
The LAKE Group has appointed Lawyer Jenneh Buya Kamara, Esq. as Executive Director of the National Entertainment Awards SL Limited (NEA), the Group’s flagship entertainment subsidiary. Her appointment takes effect today.
She arrives at a defining moment. In 2027, the NEA turns ten — and the Group is not planning a quiet celebration. It is planning a statement.
Lawyer Kamara’s first mandate is to deliver the NEA’s 10th-anniversary edition, a milestone the Group intends to carry beyond Sierra Leone’s borders. She will work closely with the Chief Operating Officer, the Managing Director and the wider LAKE Group executive team.
“NEA is aspiring to become one of the biggest award events in Africa, and we’re excited that Jenneh will lead us toward that future,” said Prof. Alhaji K. Tarawally, Founder and CEO of the LAKE Group. “After years of building and maintaining the highest international award standards here at home, 2027 is the year we go global.”
##A Leader of Law, Creativity and Service
Jenneh Buya Kamara brings something rare to the role — the discipline of a lawyer and the eye of a world-class event producer.
She began her education at John F. Kennedy Primary School and Limount College before reading Law at Fourah Bay College, University of Sierra Leone. She was called to the Sierra Leone Bar in 2016.
Outside the courtroom, she is the owner and Creative Director of Jay’s Wedding and Event Planning, one of Sierra Leone’s leading event companies, known for producing beautiful, meticulously staged celebrations. Across both law and business, she has built a reputation for professionalism, creativity and service — exactly what the NEA needs as it scales to international standards.
“I’ve heard a lot about LAKE, and I’ve followed all of their events — from the Kizz Daniel concert at the National Stadium to the National Music Festival and much more,” said Lawyer Kamara. “It’s an honour to join this team and to serve my country through this national event.”
##Ten Years of Setting the Standard
Since its launch in April 2017, the NEA has grown into one of Sierra Leone’s most respected entertainment institutions. It honours excellence across music, film, comedy, fashion, sports, media, tourism and cultural heritage — and pioneered the country’s first fully electronic award-stage production.
Now, with new leadership in place, the brand steps into its most ambitious chapter yet.
##About the NEA
Established in April 2017 as a subsidiary of the LAKE Group, the National Entertainment Awards SL Limited is Sierra Leone’s premier annual celebration of creative excellence.
The awards draw hundreds of Sierra Leonean creatives from around the world and have been endorsed at the highest levels, including by the President and First Lady of Sierra Leone. The NEA has set new benchmarks for professional event production nationally and aspires to stand alongside Africa’s and the world’s leading award platforms.
##LAKE Group — African Roots. Global Reach.
##Media Contact
LAKE Group Communications & Media Directorate
– Email: info@lakegroupsl.com
– WhatsApp: +232 75 002 238
– US Line: +1 669 335 1530
– Website: www.lakegroupsl.com (under reconstruction)
Issued by:
Kamara Musa Mark
Chief Operating Officer, LAKE Group
