On behalf of the Board of Directors and Dr. Alhaji K. Tarawally, Founder and Chief Executive Officer of the LAKE Group of Companies, I am pleased to announce the appointment of Esther Moi Tarawallie as the new Executive Director of Miss Freetown Beauty Pageant SL Limited, a subsidiary of the LAKE Group. Esther will be responsible for the company’s daily operations in her new capacity. She will oversee the production and execution of Miss Freetown, the premier pageant event in Sierra Leone. Given her creative vision and exceptional leadership capabilities, Esther is well-suited to enhance the standards of pageantry in Sierra Leone.
Esther Moi Tarawallie, also known as KingMoi, is poised to transform the pageantry landscape under the LAKE Group’s banner. Her dedication, creativity, and commitment to excellence promise exceptional experiences for attendees and participants.
We are thrilled about Esther Moi Tarawallie (KingMoi) ‘s significant impact as the Executive Director of MFBP SL Limited. Her passion for law, entrepreneurship, advocacy, and entertainment ensures she will leave a lasting legacy and inspire future generations.
At 26, Esther, a Law graduate with LLB Honours from Fourah Bay College, University of Sierra Leone, exemplifies dedication to learning and justice. Her academic journey towards becoming a lawyer underscores her pursuit of excellence and commitment to the legal profession.
Beyond her academic achievements, Esther is a distinguished entrepreneur, advocate, and reality TV personality. Her entrepreneurial ventures have garnered recognition for her innovative approach and significant contributions to the business sector. Her adeptness at managing the challenges of entrepreneurship with confidence and innovation is commendable.
We warmly invite you to join us in welcoming Esther Moi Tarawallie (KingMoi) as the new Executive Director of Sierra Leone’s largest annual pageant event.
