By Ibrahim Joenal Sesay
In an effort to stay ahead in the evolving banking industry, Sky Bank Sierra Leone officially unveiled its new name and logo on Wednesday, 30th October 2024, at its headquarters on Siaka Stevens Street in Freetown. The rebranding event, which drew key figures from the country’s banking sector, showcased a shift from the former name “Skye Bank” to “Sky Bank Sierra Leone,” along with a new eagle logo symbolizing strength and vision.
Speaking at the launch, Charles Adeniye Fasasi, Managing Director of Sky Bank, described the rebranding as a pivotal moment in the bank’s history. “A brand is more than just a name or logo; it is a promise to our stakeholders and a reflection of our values and vision for the future. Today, we unveil not only a fresh brand name but also a new logo that embodies our commitment to growth, innovation, and excellence,” he said.
Mr. Fasasi emphasized that the rebrand aligns with the broader strategic identity of their parent company, Sky Capital Group, as well as CFAs Group of Companies. “The new brand name, Sky Bank S/L Limited, and the eagle logo represent our pursuit of excellence, innovation, and customer-centricity. This is a modernized reflection of our dedication to progress and exceeding expectations in a fast-changing world.”
He also expressed gratitude to the Bank of Sierra Leone and the Sky Bank staff, acknowledging their creativity and dedication, which were instrumental in realizing the rebranding vision.
Sky Bank’s Board Chairman, Brima Conteh, reassured customers of the bank’s commitment to providing efficient, professional, and trustworthy services. He further stated that the bank would continue to invest in human capital and digital infrastructure to meet client needs and enhance shareholder value, strengthening its competitive position in the banking sector.
Hilton Jarret, Director of Financial Stability at the Bank of Sierra Leone, provided historical context, noting that Sky Bank was incorporated in Sierra Leone in 2007 and began operations a year later. He highlighted the bank’s transformation under new ownership in 2019, which brought new management, investments, and an expansion beyond Freetown to Bo and Makeni. He praised the bank’s alignment with the Central Bank’s financial inclusion goals, noting the introduction of new products and services to serve a wider customer base.
Mr. Jarret also outlined recent regulatory measures by the Central Bank, including a phased increase in minimum paid-up capital from 85 million to 270 million new Leones over three years. He emphasized the importance of corporate governance, risk management, and compliance to strengthen the banking sector, urging Sky Bank to maintain vigilance against fraud, cybercrime, and other modern risks to sustain customer trust and confidence.
In his goodwill message, Sky Bank’s Group Managing Director, (GMD Sky Capital Group), Bode Ojeniyi expressed that the rebranding signifies the start of a new era in banking standards for Sierra Leone and Africa. “This rebrand represents not just a new name but an enhanced level of service built on trust, innovation, and a commitment to customer satisfaction,” he stated.
Sky Bank Sierra Leone’s rebranding highlights its forward-looking approach to customer service, innovation, and market expansion, marking a new chapter in the bank’s journey to lead in modern banking.
