By Ibrahim Joenal Sesay
September 08, 2020, (232News)
FREETOWN – One of Sierra Leone’s leading financial institution, Guaranty Trust Bank (GTBank) has signed Linda Samai aka Star Zee and Benjamin George aka Drizilik as their newest brand ambassadors.
The signing which took place at the bank premises, Wilberforce Street, Central Freetown was witnessed by staff, customers and fans.
GT Bank Corporate Affairs Officer, Tarah Majek Wansa disclosed that the agreement will last for a year subject to renewal.
According to Tarah the bank did not set any condition for them to be ambassadors but they looked at their current performance and potential to do more.
She pointed out that GTBank believed in them and want to be part of their growth.
“We know with them we are likely to reach out to more people, as we intend to grow our retail footprint,” she affirmed.
Head of Corporate Affairs, Arthur B. Kallon maintained that over the years, the bank has evolved into an industry leader.
Which he added is mainly attributed to the exceptional financial performance and support to other local industries hence, high customer loyalty and commendation from the public.
He furthered that GTBank has a Five (5) year plan to grow their retail footprint supported by the fact that the Bank of Sierra Leone has put in place a financial inclusion strategy.
Star Zee and Drizilik thanked GTBank for the gestures and described the signing as one that will boost their morals and that of the entertainment industry.
They described the signing as an added responsibility to hold up the brand and that the Bank trusted them enough to do that.
“GTBank is very inclusive; cares about the satisfaction and comfort of their customers/ clients and cater for every type of customer/client base.” Star Zee said.
Both artists intend to use their talent and other capabilities – one being influence on their audience, to help keep customers and bring new ones for the Bank.
